Product Designer

2016 - 2017

Product lead of the Corporate team. Role balances product management, ux design, and engineering.

  • Worked with business and engineering on solving user needs and finding the perfect MVP on a daily basis.
  • Built product from mockups to coding on HTML, CSS & React.js. Worked with engineers by using Git as a version control system.
  • Simplified and improved the security of the Two-factor authentication workflow.
  • Front-end migration of data tables from django templates into react components.
  • Improved the option grant exercise client experience by removing modals and adapting the workflow into a single page interface.
  • Restructured the data model and designing an internal CRM tool, that tracks cross-department account information, onboarding stages, saves account notes and allows file uploads.
  • Improved core features such as exercising workflows, grant issuances, personal portfolio management, document signings and approvals, financings, cap table reports by share class and stakeholders.
  • Monitored and measured core features performance through Looker and


User Experience Design Manager

User Experience Design Manager

2013 - 2016

Management position. Design role focused on branding and product growth.

  • Managing 2 designers and 4 UI developers in UX Department for desktop, web, and internal business management applications: Unify, Unify Enterprise, Highlight and corporate website.
  • Increased daily users of Cloud application from 100 to 3,500 with a 250% YoY growth rate.
  • Reduced support tickets by working closely with Customer Success and designing self-service customer portal platform.
  • Coordinated 45 staff from design, product management, engineering, QA and business development teams in integrating smooth UI/ UX functionalities.
  • Increased Unify conversion rates by enhancing trial experience providing interactive tutorials and sandbox environments, improving messaging and simplifying workflows.
  • Defined buyer personas, orchestrated usability tests and in-depth customer interviews.
  • Increased productivity of Product Management team by creating wireframes and high-fidelity interactive prototypes.


UX/UI Designer, Visual Designer

2008 - Current

Freelancing role with emphasis on designing/consulting UX and UI for startups and Fortune 500 companies. Creative visual design at top level.

  • Created Minimum Viable Products for businesses which are either profitable, Venture Capital backed, or on steady growth rate today.
  • Used conceptual sketches, sitemaps, wireframes, interfaces and prototypes to design user interactions and proposed design styles, layouts and user flows and audited their accurate implementation.
  • Established business KPIs and setup instrumentation to measure them.
  • Designed 20+ brochures, logos, infographics and advertising pieces.


Lead UX/UI Designer


Operative design position for SaaS talent management marketplace platform.

  • Completely redesigned UX/UI of cloud-based UpMo 3.0 application defining the design principles and restructuring the information architecture in a 3-month timeframe.
  • Defined design principles and restructured information architecture.
  • Orchestrated complete UI/UX developing workflow from diagramming user flows, wireframes and interaction processes for desktop and mobile versions through enhancing UX with pixel-perfect visual design and assigning color schemes, typography, textures and shapes to new layout to creating functional prototypes with Axure RP 6.5.
  • Coordinated development with CTO, 2 product managers, and 5 software developers.


Internet Marketing Analyst


Operational role in Digital Marketing.

  • Brought clients to first page of Google search within one month through keyword researching and developing SEO strategies.
  • Filmed, edited and launched a profitable 5-hour interactive ClickMinded SEO Online Course; ensured 200+ subscriptions within 3 months with 5-star rating.
  • Ensured better conversion through recommendations for UX.

Wong & Cia

Marketing & Communications Manager

2009 - 2011

Managerial position focused on online and offline marketing.

  • Increased website’s average unique visitors from 800 to 2000 (250% increase) and brought new qualified sales leads through website redesigning, information architecture and sitemap restructuring, adding contact forms and building online product catalogue.
  • Saved $30k yearly by reducing offline marketing costs from $40,000 to $10,000 and focusing on direct and digital marketing efforts.
  • Increased new revenue by 25% through SEO, landing pages, social media presence and display advertising.
  • Established long-term B2B agreements with 6 worldwide mining corporations from U.S.A, Japan and Europe.

Digital Interactive Visual Comm

Multimedia Designer


Design role in advertising and post production agency.

  • Created graphics and web design elements (interactive PDFs, blogs, collateral, and merchandising).
  • Created wireframes and prototypes for web pages and multimedia platforms.
  • Designed Flash, Macromedia Director and After Effects interactive pieces.

Feedback Comunications

Graphic Designer & Copywriter

2007 - 2008

Operational position in outlining marketing campaigns and communication strategies for mass consumer products.

  • Prepared and designed spots, banners, catalogues and brochures for printing and web


Ah, college years!

Hult International Business School

Master of Digital Marketing

Class of 2012

Universidad de Lima

BA of Marketing and Social Communications

Class of 2007